This sulfate free shampoo gently cleanses while neutralizing brassy and yellow tones to maintain blonde/gray hair. pH 4.5-5.5.Made in USA

Water (Aqua),Sodium Methyl Cocoyl Taurate,Cocamidopropyl Betaine,Cocamide MEA,Glycol Stearate,Pentapeptide-29 Cysteinamide,Pentapeptide-30 Cysteinamide,Tetrapeptide-28 Argininamide,Tetrapeptide-29 Argininamide,Hydrolyzed Keratin,Cocodimonium Hydroxypropyl Hydrolyzed Keratin,Panthenol,Polyquaternium-10,Citric Acid,Propylene Glycol,Polyquaternium-7,Diazolidinyl Urea,PEG-150 Pentaerythrityl Tetrastearate,Tetrasodium EDTA,Silicone,Quaternium-16,Amodimethicone,PEG-6 Caprylic,Capric Glycerides,Undeceth-11,C11-15 Pareth-7,Butyloctanol,Undeceth-5,Laureth-9,Glycerin,Trideceth-12,Iodopropynyl Butylcarbamate,PPG-12-Buteth-16,Polyamide-2,Limonene,Linalool,Fragrance,Ext. Violet 2 (CI 60730),Red 33 (CI 17200)

Product information such as ingredients may change. Always refer to the packaging or instructions for use before using the product.

Apply to wet hair. Lather. Leave in 3-5 minutes. Rinse. Follow with Color Endure violet conditioner. Use 2-3 times a week, alternating with Color Endure shampoo.