Brighten up brassy blonde in 60 seconds with BLONDA Toning Violet Shampoo, a specially formulated purple shampoo designed to get blonde tones and highlights lighter and brighter in just one minute. This ultra-violet formula gently cleanses, purifies, and neutralizes unwanted brassy tones. The best part is it lasts through several shampoos, especially if you pair it with our BLONDA Daily Shampoo.

• Weekly use to tone blonde, gray and highlighted hair
• Reduces brassy tones in 60 seconds
• Gently cleanses and protects hair
• Safe for extensions & color-treated hair
• Paraben free + vegan
• Cool concord scent