Ditch those unwanted brassy/yellow tones with Joico’s instant color-neutralizing Color Balance Purple Shampoo that re-strengthens and protects hair.

• Instantly neutralizes unwanted yellow and warm tones in blonde hair
• Long-lasting results through 12 washes
• Boosts shine and smoothness
• Over 2X stronger hair
• Controls static
• Paraben-free

Water/Aqua/Eau,Sodium Laureth Sulfate,Cocamidopropyl Betaine,Cocamide Mea,Ammonium Laureth Sulfate,Glycol Stearate,Laurdimonium Hydroxypropyl Hydrolyzed Keratin,Arginine Hcl,Phosphatidylcholine,Rosa Canina Fruit Oil,Camellia Sinensis Leaf Extract,Panthenol,Polyamide-2,Ethylhexyl Methoxycinnamate,Ethylhexyl Salicylate,Sodium Chloride,PEG-7 Glyceryl Cocoate,Disodium EDTA,Citric Acid,Guar Hydroxypropyltrimonium Chloride,Cetrimonium Chloride,PPG-12-Buteth-16,Amodimethicone,C11-15 Pareth-7,Laureth-9,Glycerin,Trideceth-12,Butylene Glycol,Sodium Hydroxide,Phenoxyethanol,Sodium Benzoate,Sorbic Acid,Salicylic Acid,Benzyl Alcohol,Limonene,Linalool,Amyl Cinnamal,Fragrance/Parfum,Ext. Violet 2 (CI 60730),Red 33 (CI 17200).,Water/Aqua/Eau,Sodium Laureth Sulfate,Cocamidopropyl Betaine,Cocamide Mea,Ammonium Laureth Sulfate,Glycol Stearate,Laurdimonium Hydroxypropyl Hydrolyzed Keratin,Arginine Hcl,Phosphatidylcholine,Rosa Canina Fruit Oil,Camellia Sinensis Leaf Extract,Panthenol,Polyamide-2,Ethylhexyl Methoxycinnamate,Ethylhexyl Salicylate,Sodium Chloride,PEG-7 Glyceryl Cocoate,Disodium EDTA,Citric Acid,Guar Hydroxypropyltrimonium Chloride,Cetrimonium Chloride,PPG-12-Buteth-16,Amodimethicone,C11-15 Pareth-7,Laureth-9,Glycerin,Trideceth-12,Butylene Glycol,Sodium Hydroxide,Phenoxyethanol,Sodium Benzoate,Sorbic Acid,Salicylic Acid,Benzyl Alcohol,Limonene,Linalool,Amyl Cinnamal,Fragrance/Parfum,Ext. Violet 2 (CI 60730),Red 33 (CI 17200).

Product information such as ingredients may change. Always refer to the packaging or instructions for use before using the product.

Apply To Wet Hair. Leave In 3-5 Minutes. Rinse. Repeat 2-3 Times Per Week, Alternating With Regular Shampoo. Follow With Color Balance Purple Conditioner For Best Results.