Are you lost trying to restore the platinum and silver to your blonde curls? Reclaim it with the Joico’s Color Balance Purple Shampoo. The unique color correction formula neutralises warm tones of blonde hair, keeping nasty brassy tones at bay. Green tea extract and UV absorbers keep hair color looking great. Rosehip oil, arginine, and keratin repair and protect hair from the damaging effects of daily styling. This shampoo controls static and keeps your hair looking smooth and shiny. Apply to wet hair, leave in 3-5 minutes, and follow with the Color Balance Purple Conditioner for fabulous blonde hair. Whether your dyed hair is growing out, or you are looking to retain freshly bleached, toned cool light blonde color, this shampoo is made just for you!

• Instantly neutralizes unwanted yellow and warm tones in blonde hair
• Long-lasting results through 12 washes
• Paraben-free

Water/Aqua/Eau,Sodium Laureth Sulfate,Cocamidopropyl Betaine,Cocamide MEA,Ammonium Laureth Sulfate,Glycol Stearate,Laurdimonium Hydroxypropyl Hydrolyzed Keratin,Arginine HCl,Phosphatidylcholine,Rosa Canina Fruit Oil,Camellia Sinensis Leaf Extract,Panthenol,Polyamide-2,Ethylhexyl Methoxycinnamate,Ethylhexyl Salicylate,Sodium Chloride,PEG-7 Glyceryl Cocoate,Disodium EDTA,Citric Acid,Guar Hydroxypropyltrimonium Chloride,Cetrimonium Chloride,PPG-12-Buteth-16,Amodimethicone,C11-15 Pareth-7,Laureth-9,Glycerin,Trideceth-12,Butylene Glycol,Sodium Hydroxide,Phenoxyethanol,Sodium Benzoate,Sorbic Acid,Salicylic Acid,Benzyl Alcohol,Limonene,Linalool,Amyl Cinnamal,Fragrance/Parfum,Ext. Violet 2 (CI 60730),Red 33 (CI 17200).,Water/Aqua/Eau,Sodium Laureth Sulfate,Cocamidopropyl Betaine,Cocamide MEA,Ammonium Laureth Sulfate,Glycol Stearate,Laurdimonium Hydroxypropyl Hydrolyzed Keratin,Arginine HCl,Phosphatidylcholine,Rosa Canina Fruit Oil,Camellia Sinensis Leaf Extract,Panthenol,Polyamide-2,Ethylhexyl Methoxycinnamate,Ethylhexyl Salicylate,Sodium Chloride,PEG-7 Glyceryl Cocoate,Disodium EDTA,Citric Acid,Guar Hydroxypropyltrimonium Chloride,Cetrimonium Chloride,PPG-12-Buteth-16,Amodimethicone,C11-15 Pareth-7,Laureth-9,Glycerin,Trideceth-12,Butylene Glycol,Sodium Hydroxide,Phenoxyethanol,Sodium Benzoate,Sorbic Acid,Salicylic Acid,Benzyl Alcohol,Limonene,Linalool,Amyl Cinnamal,Fragrance/Parfum,Ext. Violet 2 (CI 60730),Red 33 (CI 17200).

Product information such as ingredients may change. Always refer to the packaging or instructions for use before using the product.

Apply to wet hair. Leave in 3-5 minutes. Rinse. Repeat 2-3 times per week, alternating with regular shampoo. Follow with Color Balance Purple Conditioner for best results.