EXTREMELY POWERFUL. INCREDIBLY LIGHTWEIGHT. The secret is inside – internal construction expertly engineered to significantly reduce dryer weight. Add to that the ultralight MaxLife®PRO brushless motor to experience the lightest weight, high-performance, professional dryer ever made. The BaBylissPRO® Rapido® is also meticulously engineered to be exceptionally quiet for the highest level of noise reduction during use. True Italian craftsmanship makes it supremely durable, setting a new standard of excellence in POWER, PERFORMANCE and QUALITY.

• Up to 50% faster drying & Over 50% quieter operation
• Nano Titanium™ heat technology
• Up to 10,000 hours at full power
• Cold shot button
• Includes 2 snap-in concentrator nozzles
• Bonus: Drawstring pouch included

This dryer is exceptionally comfortable to use. The inside construction is engineered to reduce dryer weight.