New from Betsey Johnson! Lip Love Long lasting Matte lip color. This innovative formula with highly pigmented color provides comfortable all day wear. In the latest shades, the classic color kit gives you rich creamy lasting color in bold shades – CARTWHEEL, XOX, and BETSEY. Long wearing matte liquid lipstick. Non-transferable, Directions: Apply color to clean lips. Let dry 60 seconds without pressing lips together.