This vibrant purple shampoo enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading and retains color. The purple hue of this shampoo helps to neutralize brassy, yellow tones and restore hair to its former bright color. This amazing formula is made with Lemon Extract, which brightens and tones and highlights, eliminates buildup and imparts Vitamin C antioxidants. Bring out your best-possible blonde with a daily shampoo that’s designed to address the special needs of platinum blondes, ash blondes, and every blonde in between. This is a great toning shampoo for those beautiful gray tresses too!

• Brightens highlights
• Tones Brassiness
• Prolongs color retention
• Safe for everyday use
• Conditioning formula
• Increases shine
• Improves elasticity and strength
• Moisturizing Lather
• Enhances volume
• Helps prevent breakage

Water (Aqua,Eau),Sodium C14-16 Olefin Sulfonate,Cocamidopropyl Betaine,PEG-4 Rapeseedamide,Glycerin,Glycol Distearate,Panthenol,Butyrospermum Parkii (Shea) Butter,Dimethiconol,Acrylates,Copolymer,Guar Hydroxypropyltrimonium Chloride,Cocamide Mipa,PEG-45M,Tea-Dodecylbenzenesulfonate,Magnolia Grandiflora Flower Extract,Magnolia Grandiflora Leaf Extract,Magnolia Officinalis Bark Extract,Citrus Limon (Lemon) Peel Oil,Sodium Hydroxide,Citric Acid,Disodium EDTA,Methylchloroisothiazolinone,Methylisothiazolinone,Fragrance (Parfum),Benzyl Salicylate,Geraniol,Citronellol,Limonene,Linalool,Ext. Violet 2 (CI 60730).,Water (Aqua,Eau),Sodium C14-16 Olefin Sulfonate,Cocamidopropyl Betaine,PEG-4 Rapeseedamide,Glycerin,Glycol Distearate,Panthenol,Butyrospermum Parkii (Shea) Butter,Dimethiconol,Acrylates,Copolymer,Guar Hydroxypropyltrimonium Chloride,Cocamide Mipa,PEG-45M,Tea-Dodecylbenzenesulfonate,Magnolia Grandiflora Flower Extract,Magnolia Grandiflora Leaf Extract,Magnolia Officinalis Bark Extract,Citrus Limon (Lemon) Peel Oil,Sodium Hydroxide,Citric Acid,Disodium EDTA,Methylchloroisothiazolinone,Methylisothiazolinone,Fragrance (Parfum),Benzyl Salicylate,Geraniol,Citronellol,Limonene,Linalool,Ext. Violet 2 (CI 60730).

Product information such as ingredients may change. Always refer to the packaging or instructions for use before using the product.

Use Daily Or Every Other Day To Gently Cleanse Blonde Hair. Wet Under Warm Water And Lather For Three To Five Minutes, Concentrating Mainly On Scalp And Letting Suds Cascade Through Length Of Hair. Follow With A Warm Or Lukewarm Water Rinse And Pat Dry Or Style As Normal.