THE PERFECT BLONDE Purple Toning Shampoo is formulated specifically to instantly neutralize yellow and brass tones. Infused with coconut oil and soy protein, this shampoo gently cleanses as it brightens and adds shine making it the ideal addition to your blonde regimen.

• Banishes brassiness and brightens blondes
• Gently cleanses, purifies and neutralizes unwanted yellow tones to reveal brighter strands
• Adds strength
• Adds shine